top 10 OF 2010: #7

It was pretty hard trying to come up with a poster design for a film that already has such specific iconography, so I went with something totally abstract that came to me: the idea of a child's imagination and the world he imagines his toys coming from; The opening of Toy Story 3 explores this idea as we see Woody and the gang on an adventure in the west, only to realize that it's all just part of the world inside Andy's imagination. So that was the idea here-- the western landscape representing Woody's world and the cosmos above representing Buzz's-- and that for every child, there's a whole imaginary universe where they and their toys go to escape, explore and dream. Happy New Year!